We exist as a better alternative. We strive to push the boundaries of what conscious and sustainable fashion can achieve.
We are bold. We are fearless. We are NOUFŌV.
OUR PURPOSE
Look good. Do good.
We plant 20 trees and give 20% for every piece sold to support environmental and humanitarian causes.
We call it our 20/20 Vision of a Better Future™.
OUR MATERIALS
Oh, baby.
Move over cashmere, there's a new kid in town.
Our empowering scrunchies are made from 100% Baby Alpaca fiber, to make the most luxuriously soft, yet sustainably-sourced scrunchie.
Fun fact: Did you know that baby alpaca yarn isn't actually made from the fleece of baby alpacas?
