What you wear is considered one of the truest forms of self-expression, a glimpse into your personality and beliefs and also a source of empowerment. Unfortunately, our values rarely align with the unsavory process of conventional garment production. The process involved in turning an idea into reality. 

This hidden world, plagued with horrible working conditions, animal cruelty, and harmful materials, is cloaked in glamour. Most of us do not want to support such a toxic industry, however, why are we failing to prevent ourselves from doing so? We are oftentimes blinded by the trends, no matter who or what has suffered to provide them. We don't question the materials, the process, or their end-of-life because "It's just this one thing. It doesn't matter." 

We're here to tell you, it does matter. 

Every product has a story to tell. A beginning. A middle. An end. We want the story of our products to be one that empowers. One filled with passion as well as compassion. One that ends without a trace, to nourish our soil and break down into the organic matter from whence it came.

At NOUFŌV, we are advocating a shift in consumerism. A more conscious way of living. We are using this industry as a catalyst for positive change, through our message of empowerment, though our conscious production process, and through the environmental and social causes we support.

How exactly are we supporting these causes, you ask?

For every consciously-created piece purchased, we’ll plant 20 trees and donate 20% of the sale to supporting organizations that are working their bums off to create a better tomorrow. We call it our 20/20 Vision of a Better Future™.