It all started with a lost scrunchie and a need to do more.

After losing my favorite scrunchie, I spent hours searching to replace it with what I defined as "the perfect scrunchie" (i.e. 100% biodegradable, ethically produced, made by a company that supports meaningful causes, luxurious, and beautiful enough to wear on my wrist).

Needless to say, I never found it. Not one to be easily discouraged, I took it as an opportunity to create my own. 

And with that, NOUFŌV was born. 

NOUFŌV exists to help one rethink the power of fashion. It is a brand born from the need to shake up the luxury accessory industry to do better. Our company is built on 3 pillars: empowering designs, sustainable and ethical manufacturing, and philanthropy. We use only the highest quality responsibly-sourced materials and only partner with companies that share our mission. They not only provide more than a living wage for their employees (most of whom are young mothers), but they also help the artisans build a better life for themselves and their families.

In short, we're passionate about using fashion as a tool to help inspire change and create a positive social and environmental impact. 

We’re just getting started, but we hope to continue to learn, empower others, and leave a beautiful mark on this earth. Thank you for just being here, supporting a BIPOC, first-generation American woman-owned business, and joining us on this wonderfully crazy journey. Now let's change the world.

 Xo,

 Fauve (fōv)